Consumer behavior of Singapore youth on group buying sites and its managerial implications.
Group buying site (also named as collective buying site) is a new marketing channel which offers deals to a large group of consumers. Group buying sites have received tremendous surge in popularity among consumers due to the attractive discount offered. This paper focuses on the non-price factors in...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48360 |