The effects of global versus local processing styles on ingroup favouritism
As an individual recognises him or herself as a member of a certain social group, social categorisation takes place. It is the cognitive processes where ‘I’ becomes ‘we’ and other people in the society are labelled as either ‘us’ or ‘them’. Social categorisation in turn facilitates comparis...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/10356/48484 |