For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence.
This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how social norms, incorporated with a social distance construct (i.e., proximal and distal injunctive norms), and personal norms, are associated with the influence of healthy lifestyle medi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48922 |