For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence.
This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how social norms, incorporated with a social distance construct (i.e., proximal and distal injunctive norms), and personal norms, are associated with the influence of healthy lifestyle medi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48922 |
| _version_ | 1811687553112211456 |
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| author | Ng, Kaijie. Leong, Grace Shu Hua. Tham, Tiffany Hui Min. |
| author2 | Shirley Ho Soo Yee |
| author_facet | Shirley Ho Soo Yee Ng, Kaijie. Leong, Grace Shu Hua. Tham, Tiffany Hui Min. |
| author_sort | Ng, Kaijie. |
| collection | NTU |
| description | This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how social norms, incorporated with a social distance construct (i.e., proximal and distal injunctive norms), and personal norms, are associated with the influence of healthy lifestyle media messages on Singaporeans’ intentions to engage in healthy lifestyle behaviors. Data collected from 1,055 respondents demonstrate support for the key hypotheses that make up the extended IPMI model, highlighting the importance of a norms-based approach in health communication. Our results indicate that personal norms and perceived proximal injunctive norms were significantly associated with individuals’ attention to healthy lifestyle media messages and healthy lifestyle behavioral intentions. However, there was no significant association between perceived distal injunctive norms and behavioral intentions. Our findings provide theoretical support for the extended IPMI model that incorporates social distance dimension within social norms, and the personal norms variable. Practical implications for health communicators in designing media messages were discussed. |
| first_indexed | 2024-10-01T05:18:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/48922 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:18:08Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/489222019-12-10T14:36:46Z For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. Ng, Kaijie. Leong, Grace Shu Hua. Tham, Tiffany Hui Min. Shirley Ho Soo Yee Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how social norms, incorporated with a social distance construct (i.e., proximal and distal injunctive norms), and personal norms, are associated with the influence of healthy lifestyle media messages on Singaporeans’ intentions to engage in healthy lifestyle behaviors. Data collected from 1,055 respondents demonstrate support for the key hypotheses that make up the extended IPMI model, highlighting the importance of a norms-based approach in health communication. Our results indicate that personal norms and perceived proximal injunctive norms were significantly associated with individuals’ attention to healthy lifestyle media messages and healthy lifestyle behavioral intentions. However, there was no significant association between perceived distal injunctive norms and behavioral intentions. Our findings provide theoretical support for the extended IPMI model that incorporates social distance dimension within social norms, and the personal norms variable. Practical implications for health communicators in designing media messages were discussed. Bachelor of Communication Studies 2012-05-11T01:11:37Z 2012-05-11T01:11:37Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48922 en Nanyang Technological University 61 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Public opinion Ng, Kaijie. Leong, Grace Shu Hua. Tham, Tiffany Hui Min. For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title | For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title_full | For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title_fullStr | For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title_full_unstemmed | For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title_short | For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence. |
| title_sort | for fit s sake an explication of proximal and distal social norms and personal norms on healthy lifestyle behaviors through the influence of presumed media influence |
| topic | DRNTU::Social sciences::Communication::Public opinion |
| url | http://hdl.handle.net/10356/48922 |
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