Live it up without drinking up! ladies night out! 2012.

Live it up without drinking up! ladies night out! 2012.

This paper presents the “Ladies Night Out! 2012” (LNO) project, a responsible drinking health campaign undertaken by four final year undergraduates from the Nanyang Technological University Wee Kim Wee School of Communication and Information. This campaign is primarily targeted to reach female youth...

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Detaylı Bibliyografya
Asıl Yazarlar: Koh, Carina Fang Ting., Koh, Clarice Jingping., Kwok, Denise Pei Wen., Tan, Angeline.
Diğer Yazarlar: Wee Kim Wee School of Communication and Information
Materyal Türü: Final Year Project (FYP)
Dil:English
Baskı/Yayın Bilgisi: 2012
Konular:
DRNTU::Social sciences::Mass media
DRNTU::Social sciences::Communication::Communication theories and models
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Erişim:http://hdl.handle.net/10356/49017

Internet

http://hdl.handle.net/10356/49017

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