Live it up without drinking up! ladies night out! 2012.

Live it up without drinking up! ladies night out! 2012.

This paper presents the “Ladies Night Out! 2012” (LNO) project, a responsible drinking health campaign undertaken by four final year undergraduates from the Nanyang Technological University Wee Kim Wee School of Communication and Information. This campaign is primarily targeted to reach female youth...

Full description

Bibliographic Details
Main Authors: Koh, Carina Fang Ting., Koh, Clarice Jingping., Kwok, Denise Pei Wen., Tan, Angeline.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
DRNTU::Social sciences::Mass media
DRNTU::Social sciences::Communication::Communication theories and models
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/49017

Similar Items

Similar Items