Safeguarding e-commerce against advisor cheating behaviors : towards more robust trust models for handling unfair ratings

In electronic marketplaces, after each transaction buyers will rate the products provided by the sellers. To decide the most trustworthy sellers to transact with, buyers rely on trust models to leverage these ratings to evaluate the reputation of sellers. Although the high effectiveness of different...

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书目详细资料
主要作者: Zhang, Lizi
其他作者: Ng Wee Keong
格式: Final Year Project (FYP)
语言:English
出版: 2012
主题:
在线阅读:http://hdl.handle.net/10356/49138