The effects of K-Pop on Singaporean fans’ perception of Korea as a potential tourist destination.
As the fan base for Korean popular (K-pop) cultural contents grow exponentially among Singaporeans. As the number of Singaporeans traveling to Korea increases annually, a need to study the effects of K-pop on influencing Korean tourism arose. Past studies have explored film-induced tourism, and how...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/10356/49915 |