Airfare pricing strategies between full service carrier and low cost carrier : the opposing price trend effect
With the increasing presence of Low Cost Carriers in the Aviation Industry, airlines would be concerned about the resulting competitive effects these carriers have on their business. Hence, this paper aims to analyze whether the current pricing strategies of both Low Cost Carriers and Full...
Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/50551 |