Social influence and how online and offline settings affect it.
The study aimed to find out individuals’ preference of normative and informational social influences in online and offline conditions and whether the types of social influences adopted by individuals would have an effect on their self-esteem level. Participants (N = 42) were randomly assigned to eit...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/10356/50860 |
| _version_ | 1811688257557102592 |
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| author | Lye, Wei Xin. |
| author2 | Wan Ching |
| author_facet | Wan Ching Lye, Wei Xin. |
| author_sort | Lye, Wei Xin. |
| collection | NTU |
| description | The study aimed to find out individuals’ preference of normative and informational social influences in online and offline conditions and whether the types of social influences adopted by individuals would have an effect on their self-esteem level. Participants (N = 42) were randomly assigned to either online or offline condition to discuss a judgmental issue. Their response to the discussion was recorded and their self-esteem level was assessed using Rosenberg Self-Esteem Scale (RSES). Results showed that normative social influence was significantly more evident than informational social influence in online discussion as compared to offline discussion. However, types of social influences adopted by the individuals did not affect their self-esteem level significantly. This result remained the same in both online and offline conditions. The discussion considered possible explanations behind current findings, implications and future research direction. |
| first_indexed | 2024-10-01T05:29:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/50860 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:29:20Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/508602019-12-10T12:27:37Z Social influence and how online and offline settings affect it. Lye, Wei Xin. Wan Ching School of Humanities and Social Sciences DRNTU::Social sciences The study aimed to find out individuals’ preference of normative and informational social influences in online and offline conditions and whether the types of social influences adopted by individuals would have an effect on their self-esteem level. Participants (N = 42) were randomly assigned to either online or offline condition to discuss a judgmental issue. Their response to the discussion was recorded and their self-esteem level was assessed using Rosenberg Self-Esteem Scale (RSES). Results showed that normative social influence was significantly more evident than informational social influence in online discussion as compared to offline discussion. However, types of social influences adopted by the individuals did not affect their self-esteem level significantly. This result remained the same in both online and offline conditions. The discussion considered possible explanations behind current findings, implications and future research direction. Bachelor of Arts 2012-11-26T03:58:41Z 2012-11-26T03:58:41Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/50860 en Nanyang Technological University 52 p. application/pdf |
| spellingShingle | DRNTU::Social sciences Lye, Wei Xin. Social influence and how online and offline settings affect it. |
| title | Social influence and how online and offline settings affect it. |
| title_full | Social influence and how online and offline settings affect it. |
| title_fullStr | Social influence and how online and offline settings affect it. |
| title_full_unstemmed | Social influence and how online and offline settings affect it. |
| title_short | Social influence and how online and offline settings affect it. |
| title_sort | social influence and how online and offline settings affect it |
| topic | DRNTU::Social sciences |
| url | http://hdl.handle.net/10356/50860 |
| work_keys_str_mv | AT lyeweixin socialinfluenceandhowonlineandofflinesettingsaffectit |