EEG-based marketing

EEG-based marketing

Recent improvements in information technologies have encouraged shifts and innovations in media, marketing, and advertising industry. Practitioners and researches are looking for alternative ways to understand and engage consumers, and findings of neuroscience have paved the way to scrutinise both c...

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Bibliographic Details
Main Author: Mohammad Rizqi Hafiyyandi.
Other Authors: Olga Sourina
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
DRNTU::Visual arts and music::Animation
DRNTU::Social sciences::Psychology::Affection and emotion
DRNTU::Business::Advertising::Advertising method
DRNTU::Engineering::Electrical and electronic engineering::Electronic systems
Online Access:http://hdl.handle.net/10356/50970

Internet

http://hdl.handle.net/10356/50970

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