Consumer inference making about missing information.
In a buying situation , a consumer typically evaluates information about a set of brands. As different brands focuses on different aspects of a product, consumers may have to rely on possibly incomplete or incomparable information to make a choice. In a situation of insufficient information...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51153 |