The effect of bundle size on the purchase intention of consumers.
Bundling is an important marketing strategy used by many marketers to launch new products, be it whether it is from a new brand or a brand extension. This is because it allows for maximum market penetration. However, while designing a bundle, many often overlook the effect of the bundle size, an imp...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51369 |