Factors influencing singaporean youth travellers' purchase intention of travel accommodation.
The purpose of this study was to investigate the relationship and significance of the five factors: price, physical atmosphere, service quality, accessibility and corporate identity, with Singaporean youth travellers’ purchase intention of travel accommodation. Data were collected from Singaporean y...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51386 |