Generation Y and employer brand : an exploratory study on what attracts them.
This research explores what employer brand means to Generation Y (Gen-Y) jobseekers in Singapore. The components of organisation reputation and job attributes are chosen to represent employer brand. Based on 187 responses collected for our survey, factor analysis is carried out to create the resulti...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51397 |