A study on the impact of corporate social responsibility on the brand equity of McDonald’s and KFC in Singapore.

A study on the impact of corporate social responsibility on the brand equity of McDonald’s and KFC in Singapore.

This study investigates the impact of Corporate Social Responsibility (CSR) on the brand equity of two fast food chains in Singapore, McDonald’s and Kentucky Fried Chicken (KFC). According to Carroll’s Model, we aim to determine which of the following factors: Economic Responsibility, Legal Responsi...

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Bibliographic Details
Main Authors: Koh, Ren Kiat., Seet, Kenneth Wenlei., Seng, Robin Swee Meng.
Other Authors: Lim-Lum Kit Wye
Format: Final Year Project (FYP)
Language:English
Published: 2013
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::General::Economic and business aspects
DRNTU::Business::General::Social aspects
DRNTU::Business::Marketing::Research
Online Access:http://hdl.handle.net/10356/51402

Internet

http://hdl.handle.net/10356/51402

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