The impact of social media marketing on political brand equity

The impact of social media marketing on political brand equity

The theory of Brand Equity has been studied intensively by researchers, stemming from its applicability on everyday consumer goods to the services industry. In recent years, the growth of social media has offered companies new ways of understanding the development of Brand Equity. It is without a do...

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Bibliographic Details
Main Authors: Razak, Nur Amirah, Abd Rahman, Hanisa, Abd Kahar, Hana Diyana
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2013
Subjects:
DRNTU::Business::Marketing::Social
DRNTU::Social sciences::Political science
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/51437

Internet

http://hdl.handle.net/10356/51437

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