Corporate social responsibility - a case study of Starbucks.
This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10356/51543 |