Corporate social responsibility - a case study of Starbucks.
This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/10356/51543 |
| _version_ | 1826112109337903104 |
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| author | Chan, Mirabel. |
| author2 | School of Humanities and Social Sciences |
| author_facet | School of Humanities and Social Sciences Chan, Mirabel. |
| author_sort | Chan, Mirabel. |
| collection | NTU |
| description | This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case study. Borrowing the theories of Treadmilll of Production, Ecological Modernisation, Reflexivity, and a Classification Model of Environment-Behaviour Systems, this study hopes to capture the dynamics of the societal processes involving customers and their interaction with the environment. The study concludes that while Starbucks may have incorporated environmental initiatives into its operations, it has not trickled down to the level of consumers nor garnered the awareness of consumers as reflected in the minimal participation in its environmental initiatives. Nonetheless, it is important to increase consumer involvement if companies wish to induce changes in behaviour and turn its CSR from one that is perceived as a tool, to one that is seen as sincere effort toward environment sustainability. This study further provides recommendations on how the corporation can increase consumer involvement in its effort to play a part in environmental sustainability. |
| first_indexed | 2024-10-01T03:01:35Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51543 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:01:35Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/515432019-12-10T11:18:23Z Corporate social responsibility - a case study of Starbucks. Chan, Mirabel. School of Humanities and Social Sciences Md Saidul Islam DRNTU::Social sciences::Sociology::Social behavior This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case study. Borrowing the theories of Treadmilll of Production, Ecological Modernisation, Reflexivity, and a Classification Model of Environment-Behaviour Systems, this study hopes to capture the dynamics of the societal processes involving customers and their interaction with the environment. The study concludes that while Starbucks may have incorporated environmental initiatives into its operations, it has not trickled down to the level of consumers nor garnered the awareness of consumers as reflected in the minimal participation in its environmental initiatives. Nonetheless, it is important to increase consumer involvement if companies wish to induce changes in behaviour and turn its CSR from one that is perceived as a tool, to one that is seen as sincere effort toward environment sustainability. This study further provides recommendations on how the corporation can increase consumer involvement in its effort to play a part in environmental sustainability. Bachelor of Arts 2013-04-04T08:38:44Z 2013-04-04T08:38:44Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51543 en Nanyang Technological University 38 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Social behavior Chan, Mirabel. Corporate social responsibility - a case study of Starbucks. |
| title | Corporate social responsibility - a case study of Starbucks. |
| title_full | Corporate social responsibility - a case study of Starbucks. |
| title_fullStr | Corporate social responsibility - a case study of Starbucks. |
| title_full_unstemmed | Corporate social responsibility - a case study of Starbucks. |
| title_short | Corporate social responsibility - a case study of Starbucks. |
| title_sort | corporate social responsibility a case study of starbucks |
| topic | DRNTU::Social sciences::Sociology::Social behavior |
| url | http://hdl.handle.net/10356/51543 |
| work_keys_str_mv | AT chanmirabel corporatesocialresponsibilityacasestudyofstarbucks |