Instant vs. delayed loyalty programs : are they as effective in the food & beverage industry?
In today’s technological advanced world, consumer’s perception of a brand can be easily altered through the media. It is crucial for businesses to build long-term relationships with their customers since consumers’ loyalty is extremely important to a business’s bottom line and vis-à-vis Singapore’s...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51544 |