Fraudulent consumer behaviour:exploiting retailers’ warranty policies.

In Singapore, we encounter various types of publicly-displayed reminders that encourage us to do good and avoid the bad. However, the effectiveness of such reminders has not yet been proven. If the use of reminders is in fact effective, then how so can marketers and retailers use them to prevent con...

ver descrição completa

Detalhes bibliográficos
Principais autores: Goh, Wei Ming., Peh, Sze Yun., Lau, Jia Xin.
Outros Autores: Nanyang Business School
Formato: Final Year Project (FYP)
Idioma:English
Publicado em: 2013
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/51590