Fraudulent consumer behaviour:exploiting retailers’ warranty policies.

In Singapore, we encounter various types of publicly-displayed reminders that encourage us to do good and avoid the bad. However, the effectiveness of such reminders has not yet been proven. If the use of reminders is in fact effective, then how so can marketers and retailers use them to prevent con...

全面介绍

书目详细资料
Main Authors: Goh, Wei Ming., Peh, Sze Yun., Lau, Jia Xin.
其他作者: Nanyang Business School
格式: Final Year Project (FYP)
语言:English
出版: 2013
主题:
在线阅读:http://hdl.handle.net/10356/51590