Competition in two-sided market : with heterogeneous users and negative externalities.
Social networking sites (SNS) like Facebook are fast becoming part of our daily lives. Increasingly, businesses and organizations are getting on this bandwagon as SNS have the ability to reach a large mass of the population and influence consumer behavior. Facebook reported annual revenue of US$5.1...
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Format: | Final Year Project (FYP) |
Language: | English |
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2013
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Online Access: | http://hdl.handle.net/10356/51870 |