Pro-social behaviour and social networks in charitable giving : a field experiment in NTU.

Pro-social behaviour consists of actions which benefit other people or society as a whole. Instances of this may be helping, sharing, donating and volunteering. A field experiment was conducted, and this paper confirms that pro-social behaviour prevails in the presence of high levels of social infor...

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Bibliographic Details
Main Authors: Chen, Yiling., Wong, Da Hong., Yong, Jeryle Wei Lun.
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51917