Motivational factors of S. League spectators : a comparison study between male and female spectators
With the alarming decreasing figures in S. League attendance in recent years, the aim of this research is to find out spectators motivation in attending S League matches with the use of an adapted Fan Motivation Scale (FMS) (Thibiti, Y. A., 2004) questionnaire. A comparison would then be made betwe...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10356/52147 |