Shopping on the information superhighway.
In this technologically explosive era, consumers are getting smarter, more sophisticated, and demanding. Singaporeans are becoming more affluent and together with changes in their lifestyle, have led to a change in their shopping habits. Therefore marketers have to use more innovative marketing appr...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/52266 |