Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa.
This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa’s Corporate Planning Division to promote an environmental initiative to the patrons of Sentosa, in Singapore. Working in line with Sentosa’s...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/52453 |
| _version_ | 1824456476256632832 |
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| author | Mohamed Fadzil Mohamed Hisum. Nurkhairah Sumarto. Syahidah Johari. Tan, Samuel Chee Long. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Mohamed Fadzil Mohamed Hisum. Nurkhairah Sumarto. Syahidah Johari. Tan, Samuel Chee Long. |
| author_sort | Mohamed Fadzil Mohamed Hisum. |
| collection | NTU |
| description | This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa’s Corporate Planning Division to promote an environmental initiative to the patrons of Sentosa, in Singapore. Working in line with Sentosa’s Green Plan as part of their Corporate Social Responsibility Programme, Project Bin&Go is a campaign which aims to promote fuss-free recycling and increase recycling efforts by guests and staff on Sentosa. This was done through various guest and staff engagement events to educate them on recycling, as well as implementing long-term initiatives such as increasing the number of recycling outlets on the island. The report provides an insight into the campaign’s development, from idea conception to execution and final evaluation. The findings from the campaign are also evaluated for future directions, addressing possible implications on increased number of recycling outlets as well as feasibility of extending campaign efforts beyond Sentosa’s shores. |
| first_indexed | 2025-02-19T03:54:42Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/52453 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:54:42Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/524532019-12-10T13:41:30Z Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. Mohamed Fadzil Mohamed Hisum. Nurkhairah Sumarto. Syahidah Johari. Tan, Samuel Chee Long. Wee Kim Wee School of Communication and Information Sentosa Tim Clark DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa’s Corporate Planning Division to promote an environmental initiative to the patrons of Sentosa, in Singapore. Working in line with Sentosa’s Green Plan as part of their Corporate Social Responsibility Programme, Project Bin&Go is a campaign which aims to promote fuss-free recycling and increase recycling efforts by guests and staff on Sentosa. This was done through various guest and staff engagement events to educate them on recycling, as well as implementing long-term initiatives such as increasing the number of recycling outlets on the island. The report provides an insight into the campaign’s development, from idea conception to execution and final evaluation. The findings from the campaign are also evaluated for future directions, addressing possible implications on increased number of recycling outlets as well as feasibility of extending campaign efforts beyond Sentosa’s shores. Bachelor of Communication Studies 2013-05-09T03:23:27Z 2013-05-09T03:23:27Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/52453 en Nanyang Technological University 155 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Mohamed Fadzil Mohamed Hisum. Nurkhairah Sumarto. Syahidah Johari. Tan, Samuel Chee Long. Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title | Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title_full | Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title_fullStr | Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title_full_unstemmed | Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title_short | Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa. |
| title_sort | project bin go a public relations campaign to promote fuss free recycling with sentosa |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/52453 |
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