Promoting positive perceptions during crises : effects of scents on journalism students in a media conference setting
Prior research has examined the effect of extrinsic cues such as prior reputation and spokesperson gender on journalists’ evaluation of the organisation involved in the crisis. However, no study has examined the role of olfaction in a media conference. Through the theoretical lens of Petty and Cacio...
| Main Authors: | , , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/52522 |