The effectiveness of health messages in countering advertising of unhealthy food : the role of regulatory fit
Food consumption is a major contributing factor to the rise of obesity, with poor dietary patterns persisting despite public education on the importance of eating healthily. Health researchers have attributed the continued consumption of high-caloried foods to the cumulative exposure of television v...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://hdl.handle.net/10356/54863 |