Understanding the roles of forum search aids in consumer information search and response to online product reviews
In online product review forums, consumers often encounter a vast number of reviews under a threaded discussion. As processing all the reviews is both nearly impossible and unlikely to be worth the effort and time, it gives rise to important concerns about how consumers select particular reviews to...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://hdl.handle.net/10356/54872 |