Advertising & promotion program for mediamagic

The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (...

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Bibliographic Details
Main Authors: Chua, Hazel Soh Imm, Tan, Wei Lyn, Yang, Ming
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55462