Investments in China by Ses-listed companies

Competition in the airline industry has intensified over the decade concurrent with the rapid growth in air travel. Two of the defensive strategies employed by airline companies to retain customers are customer satisfaction and switching...

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Bibliographic Details
Main Authors: Lee, Chen Chia, Ling, Ng Chze, Peng, Audrey Teo Wan
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55523