Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.

154 p.

Bibliographic Details
Main Author:	Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
Other Authors:	Hooi Den Huan
Format:	Final Year Project (FYP)
Published:	2014
Subjects:	DRNTU::Business::Marketing::Communication
Online Access:	http://hdl.handle.net/10356/57645

Internet

http://hdl.handle.net/10356/57645