The use of fear appeals in advertising

123 p.

Bibliographic Details
Main Author:	Toh Mui Koon, Weng Shin-yi, Yeo Yeang Jentry
Other Authors:	John F Webster
Format:	Final Year Project (FYP)
Published:	2014
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/57970

Internet

http://hdl.handle.net/10356/57970