An empirical validation of dynamic competitive advertising models.

60 p.

Bibliographic Details
Main Author:	Cheong Yin Feng Angela, Lee Hwee Theng, Lim Ling Yan
Other Authors:	Wang Qinan
Format:	Final Year Project (FYP)
Published:	2014
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/58021

Internet

http://hdl.handle.net/10356/58021