Targeting the children's market in Singapore

This study attempts to highlight that Singaporean children today constitute a growmg market segment whose needs and wants warrant special marketing considerations The three main objectives of this study are to: 1) explore the potential of the children's market in Singapore,...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Aik, Sing Yeow, Loh, Yuan Ching, Wan, Karen Mei Li
Rannpháirtithe: Nanyang Business School
Formáid: Final Year Project (FYP)
Teanga:English
Foilsithe / Cruthaithe: 2014
Ábhair:
Rochtain ar líne:http://hdl.handle.net/10356/58585