Social networking effect on charitable behavior

Although much research on fund-raising looked at the motivation behind donations and enhancing effectiveness of fund-raising strategies, no work to date has connected the two models in a corporate context; to inform whether social networking effect exists between staff and how it affects an individu...

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Bibliographic Details
Main Authors: Lim, Romario Ern Thien, Ong, Hong Xi, Wong, You Er, Yip, Con Hwa
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58886