An empirical study on the pricing strategies of Taobao sellers

An empirical study on the pricing strategies of Taobao sellers

Taobao can be said to be the eBay of the East. Indeed, both face problems that arise from asymmetric information, which is the bane of online retail markets. By studying the behavior of merchants who supply certain models of Canon cameras on Taobao, we investigate how the information available on Ta...

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Bibliographic Details
Main Authors: Lim, Samantha Pei Yi, Zhou, Quanfeng, Dai, Sheng
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
DRNTU::Social sciences::Economic development::China
Online Access:http://hdl.handle.net/10356/58971

Internet

http://hdl.handle.net/10356/58971

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