The real reunion : an integrated campaign to strengthen family bonds through meals.

The real reunion : an integrated campaign to strengthen family bonds through meals.

The Real Reunion is an integrated social communication campaign led by four final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. Targeted at youth aged 18 to 25, the campaign seeks to leverage on family reunion dinner to bond families and im...

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Bibliographic Details
Main Authors: Chen, Zhihui, Lim, Desmond Hiok Hwee, Tan, Nian Shun, Toh, Yew Zhen
Other Authors: Yeoh Kok Cheow
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/59597

Internet

http://hdl.handle.net/10356/59597

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