Intermediaries satisfaction : a case study on Johnson & Johnson

In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in em...

Full description

Bibliographic Details
Main Authors: Lau, Valerie Siew Lay, Quek, Wendy Siew Cheng, Lee, Ronnie Kar Hoe
Other Authors: Tan Wan That
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59619