Intermediaries satisfaction : a case study on Johnson & Johnson
In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in em...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 語言: | English |
| 出版: |
2014
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/59619 |
| 總結: | In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in emphasis, the traditional marketing mix consisting of Product, Price, Promotion and Place/Distribution has become inadequate. |
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