Intermediaries satisfaction : a case study on Johnson & Johnson
In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in em...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59619 |
| _version_ | 1826111738599178240 |
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| author | Lau, Valerie Siew Lay Quek, Wendy Siew Cheng Lee, Ronnie Kar Hoe |
| author2 | Tan Wan That |
| author_facet | Tan Wan That Lau, Valerie Siew Lay Quek, Wendy Siew Cheng Lee, Ronnie Kar Hoe |
| author_sort | Lau, Valerie Siew Lay |
| collection | NTU |
| description | In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in emphasis, the traditional marketing mix consisting of Product, Price, Promotion and Place/Distribution has become inadequate. |
| first_indexed | 2024-10-01T02:55:43Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59619 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:55:43Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/596192023-05-19T06:16:18Z Intermediaries satisfaction : a case study on Johnson & Johnson Lau, Valerie Siew Lay Quek, Wendy Siew Cheng Lee, Ronnie Kar Hoe Tan Wan That Nanyang Business School DRNTU::Business In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in emphasis, the traditional marketing mix consisting of Product, Price, Promotion and Place/Distribution has become inadequate. BUSINESS 2014-05-09T03:42:21Z 2014-05-09T03:42:21Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59619 en Nanyang Technological University 177 p. application/pdf |
| spellingShingle | DRNTU::Business Lau, Valerie Siew Lay Quek, Wendy Siew Cheng Lee, Ronnie Kar Hoe Intermediaries satisfaction : a case study on Johnson & Johnson |
| title | Intermediaries satisfaction : a case study on Johnson & Johnson |
| title_full | Intermediaries satisfaction : a case study on Johnson & Johnson |
| title_fullStr | Intermediaries satisfaction : a case study on Johnson & Johnson |
| title_full_unstemmed | Intermediaries satisfaction : a case study on Johnson & Johnson |
| title_short | Intermediaries satisfaction : a case study on Johnson & Johnson |
| title_sort | intermediaries satisfaction a case study on johnson johnson |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59619 |
| work_keys_str_mv | AT lauvaleriesiewlay intermediariessatisfactionacasestudyonjohnsonjohnson AT quekwendysiewcheng intermediariessatisfactionacasestudyonjohnsonjohnson AT leeronniekarhoe intermediariessatisfactionacasestudyonjohnsonjohnson |