A study of artificial sweetener : profile of users and non-users

The purpose of this applied research project is to study the attitudes and perception Singaporeans have of artificial sweetener. Profiles of the consumers will be developed base on the findings to help interested marketers in identifying their potential markets. Literature review and preliminary i...

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Bibliographic Details
Main Authors: Lim, June Sio Hoon, Neo, Michael Wee Mong, Szeto, Siew Hong
Other Authors: Leong Choon Chiang
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59626