A study of artificial sweetener : profile of users and non-users
The purpose of this applied research project is to study the attitudes and perception Singaporeans have of artificial sweetener. Profiles of the consumers will be developed base on the findings to help interested marketers in identifying their potential markets. Literature review and preliminary i...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59626 |
| _version_ | 1811694175297470464 |
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| author | Lim, June Sio Hoon Neo, Michael Wee Mong Szeto, Siew Hong |
| author2 | Leong Choon Chiang |
| author_facet | Leong Choon Chiang Lim, June Sio Hoon Neo, Michael Wee Mong Szeto, Siew Hong |
| author_sort | Lim, June Sio Hoon |
| collection | NTU |
| description | The purpose of this applied research project is to study the attitudes and perception
Singaporeans have of artificial sweetener. Profiles of the consumers will be developed base on the findings to help interested marketers in identifying their potential markets.
Literature review and preliminary interview have been conducted. Questionnaires was formulated and a perceptual model was eventually developed. A sample size of 408 was determined base on population of Singaporeans between the age of 15 to 64 years old. Questionnaires were administrated at various town centers and shopping centers using the simple random sampling method. The data was subjected to reliability and validity tests using SPSS, a statistical software package, and was found to be valid and reliable. Careful data analysis showed that certain demographic factors of the survey respondents correspond closely with the population statistics estimated by the Department of Statistics. |
| first_indexed | 2024-10-01T07:03:24Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59626 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:03:24Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/596262023-05-19T06:24:03Z A study of artificial sweetener : profile of users and non-users Lim, June Sio Hoon Neo, Michael Wee Mong Szeto, Siew Hong Leong Choon Chiang Nanyang Business School DRNTU::Business The purpose of this applied research project is to study the attitudes and perception Singaporeans have of artificial sweetener. Profiles of the consumers will be developed base on the findings to help interested marketers in identifying their potential markets. Literature review and preliminary interview have been conducted. Questionnaires was formulated and a perceptual model was eventually developed. A sample size of 408 was determined base on population of Singaporeans between the age of 15 to 64 years old. Questionnaires were administrated at various town centers and shopping centers using the simple random sampling method. The data was subjected to reliability and validity tests using SPSS, a statistical software package, and was found to be valid and reliable. Careful data analysis showed that certain demographic factors of the survey respondents correspond closely with the population statistics estimated by the Department of Statistics. BUSINESS 2014-05-09T04:05:30Z 2014-05-09T04:05:30Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59626 en Nanyang Technological University 179 p. application/pdf |
| spellingShingle | DRNTU::Business Lim, June Sio Hoon Neo, Michael Wee Mong Szeto, Siew Hong A study of artificial sweetener : profile of users and non-users |
| title | A study of artificial sweetener : profile of users and non-users |
| title_full | A study of artificial sweetener : profile of users and non-users |
| title_fullStr | A study of artificial sweetener : profile of users and non-users |
| title_full_unstemmed | A study of artificial sweetener : profile of users and non-users |
| title_short | A study of artificial sweetener : profile of users and non-users |
| title_sort | study of artificial sweetener profile of users and non users |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59626 |
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