Factors affecting the tertiary students' choice of outbound tour packages

This research was undertaken in an attempt to study the factors affecting the tertiary students' choice of outbound tour packages and their unique characteristics were analysed to gain deeper insights into their travel needs and motivations. A marketing plan to aid travel agents in targeting at...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Choo, Sock Hoon, Ling, Hwee Ming, Tang, Su Yin
Weitere Verfasser: A Ahad M Osman-Gani
Format: Final Year Project (FYP)
Sprache:English
Veröffentlicht: 2014
Schlagworte:
Online Zugang:http://hdl.handle.net/10356/59636