Factors affecting the tertiary students' choice of outbound tour packages
This research was undertaken in an attempt to study the factors affecting the tertiary students' choice of outbound tour packages and their unique characteristics were analysed to gain deeper insights into their travel needs and motivations. A marketing plan to aid travel agents in targeting at...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59636 |
| _version_ | 1811682423781457920 |
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| author | Choo, Sock Hoon Ling, Hwee Ming Tang, Su Yin |
| author2 | A Ahad M Osman-Gani |
| author_facet | A Ahad M Osman-Gani Choo, Sock Hoon Ling, Hwee Ming Tang, Su Yin |
| author_sort | Choo, Sock Hoon |
| collection | NTU |
| description | This research was undertaken in an attempt to study the factors affecting the tertiary students' choice of outbound tour packages and their unique characteristics were analysed to gain deeper insights into their travel needs and motivations. A marketing plan to aid travel agents in targeting at the tertiary students travel market was suggested by the research team, taking into account all the primary and secondary data gathered. An integrated framework of tertiary students market analysis was also recommended by the research team to help travel agents better understand how the tertiary students make their travel purchase decisions. |
| first_indexed | 2024-10-01T03:56:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59636 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:56:37Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/596362023-05-19T03:30:06Z Factors affecting the tertiary students' choice of outbound tour packages Choo, Sock Hoon Ling, Hwee Ming Tang, Su Yin A Ahad M Osman-Gani Nanyang Business School DRNTU::Business This research was undertaken in an attempt to study the factors affecting the tertiary students' choice of outbound tour packages and their unique characteristics were analysed to gain deeper insights into their travel needs and motivations. A marketing plan to aid travel agents in targeting at the tertiary students travel market was suggested by the research team, taking into account all the primary and secondary data gathered. An integrated framework of tertiary students market analysis was also recommended by the research team to help travel agents better understand how the tertiary students make their travel purchase decisions. BUSINESS 2014-05-09T06:07:34Z 2014-05-09T06:07:34Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59636 en Nanyang Technological University 183 p. application/pdf |
| spellingShingle | DRNTU::Business Choo, Sock Hoon Ling, Hwee Ming Tang, Su Yin Factors affecting the tertiary students' choice of outbound tour packages |
| title | Factors affecting the tertiary students' choice of outbound tour packages |
| title_full | Factors affecting the tertiary students' choice of outbound tour packages |
| title_fullStr | Factors affecting the tertiary students' choice of outbound tour packages |
| title_full_unstemmed | Factors affecting the tertiary students' choice of outbound tour packages |
| title_short | Factors affecting the tertiary students' choice of outbound tour packages |
| title_sort | factors affecting the tertiary students choice of outbound tour packages |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59636 |
| work_keys_str_mv | AT choosockhoon factorsaffectingthetertiarystudentschoiceofoutboundtourpackages AT linghweeming factorsaffectingthetertiarystudentschoiceofoutboundtourpackages AT tangsuyin factorsaffectingthetertiarystudentschoiceofoutboundtourpackages |