Accounting for brands

Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'v...

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Bibliographic Details
Main Authors: Chok, Nyuk Ling, Loo, Lay Nah, Tan, Buck Kiang
Other Authors: Soh Suwe
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59665