A cross cultural study on freudian symbolism
Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59710 |