A cross cultural study on freudian symbolism
Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.
Main Authors: | Ng, Annie Wei Jiun, Tan, Siew Lee, Tan, Thong Yang |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/59710 |
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