Marketing strategies of five-star hotels in Singapore

Although the hotel industry is an important sector in Singapore's economy, not much research has been done. In fact, not much research has been done on the service sector as a whole, except for the banking industry. The primary objective of this study is to find out the current strategies appli...

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Bibliographic Details
Main Authors: Tan, Wang Shing, Chew, San San, Soh, Wee Ling
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59738