A consumer research on coffee drinkers of Singapore
Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour.
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Final Year Project (FYP) |
| 言語: | English |
| 出版事項: |
2014
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10356/59757 |